The preferred eCommerce growth partner in Southeast Asia

Since the beginning our company has had the goal to be the preferred eCommerce growth partner for our clients and be the best place to build an eCommerce career for our people. We believe that entrepreneurship, expertise and innovation are the key factors towards our success, along with a focus on building a sustainable and profitable business for the future.

As Southeast Asia’s leading enabler, we are proud to be playing our part in developing the eCommerce ecosystem throughout the region, growing together with our clients and partners.

Nuttapon Boonpinon, CEO of N-Squared eCommerce

  • Founded 0
  • Employees 0+
  • Clients 0
  • Raised $0M

From small beginnings,
we are creating great things

N-Squared eCommerce is one of the largest and fastest growing eCommerce companies in Southeast Asia, with annual revenues of over US$100 million. So, how did we grow our business from a small company to where we are today in only a few years?

  • 2014 - Starting out in 2014 we established our first company Newstep Asia
  • 2015 - Building the first cornerstone we setup our first online shop Homehuk and dip our toes into eCommerce market
  • 2016 - After the success of our first business we seek new opportunities in Sports equipment and launch Xtive Pro our second household brand
  • 2017 - Seeing untapped potential to bring our expertise to other brands, N-Squared eCommerce was launched as Thailand’s first eCommerce enabler
  • 2018 - We established partnerships with over 50 global and local brands in Thailand, and expanded to Malaysia as our first overseas market
  • 2019 - Aiming to be the leading eCommerce enabler in Southeast Asia, we expanded to Philippines, Indonesia, and Singapore
  • 2020 - We introduced Chatpify, our very own AI-powered chatbot for Social Commerce, providing a seemless flow from customer service, fulfilment, payment, and delivery and also entered into Vietnam's market
  • 2021 - Achieving our first startup milestone we secure serie A funding in 2020
  • 2022 - Now with over 100 brand partners, we look forward to the future, delivering eCommerce growth across Southeast Asia

A regional leader, with a truly regional presence

From our roots in Thailand, we have expanded to operate in the top 6 Southeast Asian markets
  • Thailand
  • Malaysia
  • Philippines
  • Vietnam
  • Indonesia
  • Singapore

Product Journey

We believe in our past products as our proven record of success throughout many years and many business in various category our expertise are the foundation of our accomplishment.


Our management team has extensive global experience from some of the biggest names in retail, distribution, logistics, tech and consumer goods.

Andrew De Jesus Country Director,
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Believing in the potential of N-Squared eCommerce, our investors share our vision for the future of eCommerce in Southeast Asia

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